My Home Didn’t Sell… What Do I Do now?

Like most any marketing project selling a home comes down to the four Ps…Product…Place…Price…and Promotion

If your home doesn’t sell even in a soft market it simply means that you never had the right balance of the 4 Ps. This balance is called the marketing mix. The right agent can help you balance the four Ps, but selling a home is a team effort.

How can an agent help you with your marketing mix?

Product – This is the home you are selling, and the right agent can offer staging advice, provide repair items, and offer showing advice to help display the home in the best possible light..

Place – This is your home’s location. Neither you nor your agent can move your home to a new location, but a good agent can offer advice on curb appeal, entry and landscaping, and can provide home books that display the best attributes of your home and the community.

Price – Here a good agent isn’t the guy that tells you he can make you a king’s ransom to get your listing then tries to frighten you into taking low ball offers because “the market is softening”. A good agent tells you the truth about initial pricing, and monitors price changes to insure your home is within the pricing window so that it is attractive to buyers.

Promotion – This is the advertising that the agent does for your home. A good agent will provide you a sample comprehensive advertising strategy up front, and will adjust the strategy throughout the life of the listing to get the home maximum exposure.

Which P derailed your last marketing effort?

What would you do differently today ?

I would like to help you answer these questions. If you have decided on a new Realtor, Please disregard this mailing. However if you are thinking about making a change, I would appreciate the opportunity to earn your business.


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RE/MAX First in Real Estate
8709 Hunter’s Green
Tampa FL 33647
813-961-6405

scottwells@remax.net
www.infotampa.com